# Turn your knowledge into training videos Hoctav is the AI video studio that helps HR, L&D, operations, sales and support teams create, distribute and share micro-learning videos in minutes — no camera, no editing and no video skills. No camera No editing In minutes ![Play the video — Turn your knowledge into training videos](/assets/img/ex-demo.jpg) Video created with Hoctav — click to play. Our conviction ## AI doesn't replace your knowledge. It frees it to spread. Create a training video in minutes — without being a videographer, prompt engineer or instructional designer. ## The knowledge-sharing paradox We have more knowledge than ever — procedures, PDFs, presentations, experts. Yet it barely circulates. Three blockers explain why. 01 ### Technical Producing a quality video is complicated: equipment, filming, editing. 02 ### Pedagogical Structuring training that sticks and drives retention takes real expertise. 03 ### Time The subject-matter experts who hold the knowledge don't have time to formalise it. ## Instructional design borrowed from web marketing The techniques that capture attention online — personas, narrative structure, copywriting, benefit-led messaging — we've transposed them to training to guarantee **neurological impact**. Every video is built on 4 levers. 01 ### Learner targeting (avatar) We start from the learner, not the content. We define their profile — their “avatar” — to connect with them and spark immediate interest. 02 ### M.E.R.E. structure A neuro-impactful framework: Motivation, Explanation, Recipe, Exercise. It captures attention, builds understanding and anchors action. 03 ### Copywriting The web's persuasive writing applied to the script: clear, well-paced, memorable messages instead of flat, recited text. 04 ### F.A.B. method Feature, Advantage, Benefit. It maps out the script and drives the visuals behind the speaker: text, diagrams, illustrations and emotional imagery. Methods drawn from digital marketing, transposed to professional training. ## Neuroscience built into Hoctav At the heart of Hoctav, a unique instructional intelligence turns your expertise into training that's **engaging, memorable and genuinely effective**. ### Understands your business and your documents to extract what matters. ### Structures your message along an effective learning progression. ### Captures attention through storytelling and copywriting techniques. ### Boosts retention by combining visuals, narration and demonstration. ### Humanises communication to create a peer-to-peer relationship. ### Automates production from A to Z, without sacrificing the human touch. ### Inspired by - • Kolb's cycle - • Experiential learning - • 70-20-10 model - • Cognitive neuroscience - • Social learning - • Copywriting techniques - • Marketing & advertising ## Your knowledge stays yours Hoctav's AI works on your scripts **from the document corpus you provide** — your procedures, your reference materials, your teams' expertise. Your content isn't fed into a public model: no data leaks onto the internet. - The AI relies on **the corpus provided by the expert**, not the web. - Your data isn't used to train a public model. - European hosting. - GDPR compliance. ![Digital vault protecting your documents: confidentiality and hosting in Europe.](/assets/img/illustrations/accueil/section-confidentialite-savoir.webp) ## The speaker is your own expert With the AI avatar, digitise your own expert so they become the presenter of your videos. Their presence and credibility, at scale — no camera, no filming. ## From your knowledge to video, in 4 steps Hoctav industrialises the creation of learning content while keeping the subject-matter expert at the centre. 1. 01 ### Provide your document corpus and the topic to convey. 2. 02 ### Generate the structured script (avatar, M.E.R.E., copywriting) with voice-over and subtitles. 3. 03 ### Personalise the speaker, the visuals (F.A.B.), the language and the branding. 4. 04 ### Distribute via a link, your LMS or your internal tools. ## One studio for all your internal video needs One method for onboarding, job training, internal communication, sales and compliance. [ 🎓 ### HR onboarding Personalised video onboarding journeys by role and site. ](/en/onboarding-rh-video/)[ 🏭 ### Internal training Turn your SOPs and procedures into training modules. ](/en/formation-interne-video/)[ 🛠️ ### Video tutorials Clear, step-by-step guides that are easy to update. ](/en/tutoriel-video/)[ 📣 ### Internal communication Replace long emails with short video messages. ](/en/communication-interne-video/)[ 💼 ### Sales enablement Consistent pitches, demos and objection handling. ](/en/sales-enablement-video/)[ 🔒 ### Compliance & safety Train on sensitive topics, clearly. ](/en/conformite-securite-rgpd-video/) ## What users say > “It really feels like a colleague is talking to us.” — Emeline L., HR Director, pharmaceutical laboratory > “The product is simply impressive. I made a training video on project management in a few dozen minutes and about ten lines of prompt.” — Sébastien B., business owner, metalworking industry > “It's simple to use and the videos are very quick to make. Getting started is effortless.” — Ludovic K., consulting engineer, nuclear industry Our difference ## The market doesn't need another video generator It needs to let every expert share their knowledge at scale. Camtasia helps you edit Synthesia helps you generate Articulate helps you author Hoctav helps you pass it on Hoctav is a **Vertical AI dedicated to knowledge transmission** — strong pedagogy, great simplicity. ## Built for those who hold the knowledge [ ### Independent trainers & experts Create and sell your courses, scale your expertise. ](/en/formateur-independant/)[ ### Training organisations Produce video modules at scale, without a studio. ](/en/formation-elearning/) ### SMEs & mid-market Capture in-house knowledge and train teams fast. [ ### Subject-matter experts Share their expertise without technical skills. ](/en/formation-interne-video/)[ ### HR & L&D Continuous onboarding and upskilling. ](/en/onboarding-rh-video/) ## Go further [AI training video Learn more](/en/video-formation-ia/) [Micro-learning Learn more](/en/micro-learning/) [Examples Learn more](/en/exemples/)