Feature, Advantage, Benefit: a grid from sales, transposed to mark up the script and automatically produce the visuals that appear behind the speaker.
F.A.B. stands for Feature, Advantage, Benefit. It is a classic grid from sales and marketing: not merely describing a characteristic (Feature), but explaining what it enables (Advantage) and what it changes for the person (Benefit).
In training, F.A.B. serves to prioritise information: distinguishing the raw fact from its concrete application and its interest for the learner. This is what avoids "catalogue" videos where everything is put on the same level.
Hoctav uses F.A.B. to mark up each segment of the script and decide what appears behind the speaker: feature text, advantage text, diagram, illustration or emotional image. Every change on screen supports a precise instructional objective.
The visual system extracts the meaning of an image in a few milliseconds. Visuals chosen and synchronised with the speech anchor the explanation and support retention, where a lone speaker against a fixed background quickly loses attention.
From the script structured in M.E.R.E., Hoctav automatically generates the visual backgrounds according to the F.A.B. grid — without you having to open any editing software.
Try Hoctav for free, no credit card. Turn a piece of knowledge, a procedure or a message into a training video in minutes.
